- Compatible Prestashop Versions
- 1.6.x, 1.7.x
Google Analytics Enhanced Ecommerce:
This module sends much more information, than classic Google Analytics (or Universal Analytics), so you can get more accurate ecommerce reports. Find out more about your e-commerce: buying behavior and buying behavior, economic indicators, merchandising success, product attribution ...
Why use the Google Tag Manager?
"The Tag Management System (TMS) replaces the hard-coded tags that are used for marketing, analytics and testing on the website with dynamic tags that are easier to implement and update."
The tag management system also enlarges your page by collecting all your tags and loading them asynchronously.